
As we know place in japan is expensive, people leaves in small apartments they don't receive friends for diner or make fiesta in their home. Japaneses prefer to spend money in other luxury goods, that' s the reason why they are so involved in the world luxury goods consumption. They prefers going away for dinner with friends than to receive them at home, the price of vegetables and fruits is very high, between 3 and 5 euros for a golden. Farmer of the Zentsuji region found a way to sell special watermelon. Because of the expensive price of fruits, these farmer found a way to grow a luxury watermelon, they made a cubbic one by growing the fruits in glass boxes and letting them naturally assume the shape of the receptacle. That shape is helpfull to keep in a fridge. This new kind of watermelon cost about 70 euros, they succeed into the creation of a new market, the luxury fruit market. This watermelon could also be offered as a gift. Japanese people used to be very polite when they are invited, they usally bring a gift with us.

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