BAPE

Bape is a street wear brand which is very famous in Japan, especially in Tokyo. In this town, it is also possible to have a drink in a Bape cafe or find baby's clothes in a Bape kids store. This brand is becoming more and more famous thanks to the very interseting marketing strategy. Nigo, the creator, strated with a little store in Harajuku the heart of a trendy clothes area.



Bape kids, Tokyo

He began to sell selected adidas clothes, and other selected import goods.
After being confident of his marketing skills, he decided to create his own products with a team of designers. Inspired by his childhood and a the famous movie Planet of the Apes he create with an English vocabulary a new brand.This look combined the casual vibe and comfort of street clothing with the rarity-factor, celebrity-connections, and high price points of designer fashion.
Because of the shortage of his products he created a buzz around his t-shirt. With his artist connections he turned the bape t-shirt into a star t-shirt.

He rejected the traditional advertising to create his own way to sell t-shirt. He made collaboration with a lot of famous brand like Kaus, Pepsi. In 2001, the bape's logo was in all the vending machines from small towns in northern Hokkaido to beach-side huts in Okinawa.


Nigo & Pharell Williams










Around 2003, Nigo begun friend with the famous hip hop singer Pharell Williams from the Neptunes, with his colorful sneakers he entered into the American hip hop market. Today we can find stores in New York, Los Angeles, London, Taipei, Hong kong, Japan.