Street Marketing

In the street of Tokyo it is impossible to walk without considering all ads which flood every spaces we could take our eyes on. Ads touch all sensory part of people.

Even if you close your eyes, you could be receptive to stores ads. People are paid to promote selling goods of the store they are working for. They are fitted with megaphone and screaming well-made of the store products. It could be received as an attack by potential customer, but Japanese people are used to deal with this kind of promotion. For a stranger this practical could be have a reverse effect. They may just want to quit the area where people are screaming, furthermore they don't even understand one word of what the men is speaking.

When they are not screaming, it still possible to hear kind of ads. When you look up, you could be able to see a lot of TV screens with ads in a repeat mode. Big TV are not here just to show you new products, they also produce sounds. This kind of sound pollution is a typical characteristic of Tokyo famous street. When you are waiting at a crossing, you could see ads on TV, on buildings, and also on trucks.

In Omotessando, it is not unusual to see a huge trucks running at a small speed with a enormous ads at the back. These trucks don't transport goods, they are here to be a circulating board and promote a brand. This amazing kind of promotion is so surprising that every body take an eye on it.

The other means of street marketing is the distribution of commercial tissues. There is another kind of atypical ads. In Tokyo streets promotion is also print in small tissues packet. There are people how gives that packet to every Japanese people, it become more difficult when you are not Japanese.

That street marketing is a part of the popular culture in japan, it is concentrate in mass people area like Shibuya or Harajuku. That kind of marketing boost sells of shops and encourage proximity marketing.