Japanese toilets

Toilets in Japan are very different from every toilets we can find in the world. They have created a new concept with a mix between the bidet and the toilets. That kind a WC are very presnet in the country. Japaneses are very clean, they used to keep off the shoes when they go home, or even in fitting room. The TOTO company tried to adapt to this clean way of living.






They create a multi-options toilets, with that equipment you can wash the buttock after doing it, there is a little fountain that deals with it. There is also a special button which take away the smell. When it's cold, it is possible to heat up the seat. After you can wash your hand in the front of the toilet with water using to fill up the toilets. Washlets in Japan cost from US$200, with the majority priced around US$500 for washlet upgrades for existing western style toilets. Top of the range washlets including the ceramic bowl can easily cost up to US$5000.
The largest producer is TOTO, with 65% of the market share of the market worldwide for high-tech toilets.

The cubbic watermelon

As we know place in japan is expensive, people leaves in small apartments they don't receive friends for diner or make fiesta in their home. Japaneses prefer to spend money in other luxury goods, that' s the reason why they are so involved in the world luxury goods consumption. They prefers going away for dinner with friends than to receive them at home, the price of vegetables and fruits is very high, between 3 and 5 euros for a golden. Farmer of the Zentsuji region found a way to sell special watermelon. Because of the expensive price of fruits, these farmer found a way to grow a luxury watermelon, they made a cubbic one by growing the fruits in glass boxes and letting them naturally assume the shape of the receptacle. That shape is helpfull to keep in a fridge. This new kind of watermelon cost about 70 euros, they succeed into the creation of a new market, the luxury fruit market. This watermelon could also be offered as a gift. Japanese people used to be very polite when they are invited, they usally bring a gift with us.

Pyramid shaped watermelons have also been developed.

Fukubukuro

During the Japanese new year's day, we can find in stores fukubukuro, the lucky bag. Few store in japan sells that bag without show what you can find inside. Most of the time articles insides are sold usually 50% or more off the list price. This is why customers expect to find good quality and helpful products. However, fukubukuro is a good way for stores to unload excess and unwanted merchandise from the previous year. When the bag contain clothes it is possible to choose the size. For the most curious customer, bags can be transparent. Fukubukuro are really to sells, people likes it. Because we can also find high velue goods such as tickets to far away places, even fur coasts and vouchers for expensive electronics to entice shoppers to take a chance and shop at their store. Many of them put aside go on the web before the open of the stores and reserve a number of them.

The fukubukuro is very widespread in japan, this particular lucky bag increase sells during the end year period. The price is variable and in 2006, the most expensive Fukubukuro was priced at 200.6 million yen from a Ginza Jewellery store, another set of bags was priced at Mitsukoshi at 150 million yen apiece (1.2 million USD).

Street Marketing

In the street of Tokyo it is impossible to walk without considering all ads which flood every spaces we could take our eyes on. Ads touch all sensory part of people.

Even if you close your eyes, you could be receptive to stores ads. People are paid to promote selling goods of the store they are working for. They are fitted with megaphone and screaming well-made of the store products. It could be received as an attack by potential customer, but Japanese people are used to deal with this kind of promotion. For a stranger this practical could be have a reverse effect. They may just want to quit the area where people are screaming, furthermore they don't even understand one word of what the men is speaking.

When they are not screaming, it still possible to hear kind of ads. When you look up, you could be able to see a lot of TV screens with ads in a repeat mode. Big TV are not here just to show you new products, they also produce sounds. This kind of sound pollution is a typical characteristic of Tokyo famous street. When you are waiting at a crossing, you could see ads on TV, on buildings, and also on trucks.

In Omotessando, it is not unusual to see a huge trucks running at a small speed with a enormous ads at the back. These trucks don't transport goods, they are here to be a circulating board and promote a brand. This amazing kind of promotion is so surprising that every body take an eye on it.

The other means of street marketing is the distribution of commercial tissues. There is another kind of atypical ads. In Tokyo streets promotion is also print in small tissues packet. There are people how gives that packet to every Japanese people, it become more difficult when you are not Japanese.

That street marketing is a part of the popular culture in japan, it is concentrate in mass people area like Shibuya or Harajuku. That kind of marketing boost sells of shops and encourage proximity marketing.

BAPE

Bape is a street wear brand which is very famous in Japan, especially in Tokyo. In this town, it is also possible to have a drink in a Bape cafe or find baby's clothes in a Bape kids store. This brand is becoming more and more famous thanks to the very interseting marketing strategy. Nigo, the creator, strated with a little store in Harajuku the heart of a trendy clothes area.



Bape kids, Tokyo

He began to sell selected adidas clothes, and other selected import goods.
After being confident of his marketing skills, he decided to create his own products with a team of designers. Inspired by his childhood and a the famous movie Planet of the Apes he create with an English vocabulary a new brand.This look combined the casual vibe and comfort of street clothing with the rarity-factor, celebrity-connections, and high price points of designer fashion.
Because of the shortage of his products he created a buzz around his t-shirt. With his artist connections he turned the bape t-shirt into a star t-shirt.

He rejected the traditional advertising to create his own way to sell t-shirt. He made collaboration with a lot of famous brand like Kaus, Pepsi. In 2001, the bape's logo was in all the vending machines from small towns in northern Hokkaido to beach-side huts in Okinawa.


Nigo & Pharell Williams










Around 2003, Nigo begun friend with the famous hip hop singer Pharell Williams from the Neptunes, with his colorful sneakers he entered into the American hip hop market. Today we can find stores in New York, Los Angeles, London, Taipei, Hong kong, Japan.